Every project, large or small, begins here. Investing time in this particular step is important for understanding what the target audience is, what will work and what not and how we can deliver measurable and meaningful results.
It needs to look good, but most importantly it needs to convey a message and engage users.
Code that executes. It delivers seamless flow to a user’s experience and is thoroughly tested, documented and where possible future proofed.
Launching is great, however, additional care is important - be it in form of latest software patches and upgrades or adding new features.
After launch site is optimized for Speed and SEO, however, certain optimization can only occur after sustained period of time.